Lorenz wrote:
Okay, first of all, if a given page ranks well for your most important keywords, why would you 'update' the content? The page is clearly working well, and a change might actually hurt your rankings.
Just add pages, it keeps your site fresh, alive, and the more (optimized) content, the more people have a reason to surf your site.
Make sure that you have a 'what's new' section on your homepage, so that people can easily see the fresh content, and spiders find the new content by the simple act of crawling your homepage.
Yes, but she may be talking about adding fresh content. I read somewhere that blogs rank well when new content is added every day.