Viral Marketing
-Simply relies on the audience to distribute the objective
-Uses social networks like Facebook, MySpace, Linkedin, Twitter to help achieve an objective…i.e sales, brand awareness, etc
- This objective is obtained by a “Viral Action”. This action is people passing on the content such as video, picture, an application, banner, heck even just word of mouth.
-Sometimes people don’t even realize they are passing on a viral marketing message. I did it earlier this year with this video, I did not know it was from Gatorade. I totally fell for it did you? Here lies the big difference between Viral and Social Media Marketing, Viral is sneaky and sometimes you don’t even know your passing on a marketing message.
Bottom Line:Viral relies on the audience to spread the message with little or no interaction. Its a one time interaction.
Social Media Marketing
- SM Marketing relies on the audience to distribute and engage in the dialogue and sometimes the creation of additional content.
-Its about engaging,communicating via a dialogue and interacting with people. More so customers.
-Increasing traffic to a site by links, brand awareness and well attention.
-You pay attention to what your customer/user wants and needs! You do this by listening, interacting, chatting.
- One does this by having a presence on social networking sites and channels. We are talking about Facebook, MySpace, Twitter, Blogs, Podcasts, Digg and others. The brand interacts and engages with the community, customer or even potential customer.
