Personally I believe that it is important to create an emotional connection in your blog. If you target a business audience, you should make sure every blog post is relevant to your audience and gives them information they value. However, it is not a bad thing to have a personal tone and to reveal bits and pieces about the author. This helps to create a flesh and blood appeal to the blog, that can instigate a bond between the reader and the author. Personality especially pays when replying to comments.