We've been promoting our website demographic by demographic. It allows us to send out strong targeted messages and really increased our conversion rates.

Our next demographic are litigators. Any advice on how we can target this niche target group?

Here are some ideas:

• Hold or sponsor seminars that discuss legal issues, especially those surrounding your field of business
• Advertise in the publications of the associations lawyers join, or buy a list from these associations if they offer it.
• In absence of a list, a great way to build a list of litigators to target is by sourcing them in the yellow pages, online directory or a google search
• To get past the gatekeepers, address a gift (chocolates, flowers, business card cases, etc.) in the litigators name
• Another great way is to grow exposure on LinkedIn.

Litegators, beware, Cassandra painted a target on you!

Also, interview litigators who have purchased your product, and publish it on your blog and as a press release.