I see our competitors in Google news all the time. How can we get in Google news?

optimise your keywords in titles for starters, then submit to the news services that are syndicated by google news.. you can look them up but one well known one is PRnewswire and businesswire....

you could also pay someone like PRweb to do you a press release that will synicate on google..

Great advise, Stav.

Here's a 5 step approach to getting your PR release in Google News:

1) Decide on the keyword phrases that matter most for your business (those search phrases people type into the search box in the hope to find a site like yours), so that the listing in Google News also helps your rankings in the search engines
2) Place this phrase into the Press release title, the last paragraph and repeat it roughly 2 times in the body of your release
3) If your product or service isn't well known, don't just use its name - it might not make any sense to anyone, but add a proper description of what it is and how it benefits the buyer.
4) Post your release on your Website and if possible, link to it from the home page.
5) Submit it to PR services that syndicate to Google News. As Stave mentioned, these PR services include:
* PRNewsWire
* BusinessWire

PRweb is also a good service, especially if you really want to spread your message. If you have something that the press would be interested in reprinting, something REALLY news worthy, it is worth paying the $360 for maximum exposure.

PRweb seems to be one that everybody uses, and people tell me they do a really good job, so it is worth paying them, for the amount of exposure you get for your money...

Optimize and get some good public relations, as has been mentioned here. SEO pieces might help.

I was wondering this myself. Thank you all for the great tips. I esp appreciate the 5 step process, Lorenz.