Using twitter for business is also an excellent marketing tool to consider. Owners can build their brand and promote services or products in a creative way. Connect to a wider customer base and gather clientele opinions. If you have a blog you can use twitter to interact with old or new potential readers. Although, it can be time consuming there are various methods that can help utilize this online tool for business success. Here's an insightful webcast on implementing twitter - http://oreillynet.com/pub/e/1162http://oreillynet.com/pub/e/1162

I wonder what the ideal demographics are that would respond well to a Twitter-based promotional approach?

Aside from when I see tweets quoted on TV, I'm pretty unfamiliar with the site, personally.

I know that people say that Twitter is effective for growing your business, but how good is it? I have so many "followers" on my Twitter account that I can't keep up with them all!

Actually there's already another topic on the board where we've pretty much covered the pros and such of using Twitter. If I had time, I'd find it, but instead I'll just point you in the hunting direction as there was a lot of discussion about it.

you are right orrymain....we have discussed this at length....but for the benefit of this post, I think that twitter works for business promotion if you really adhere to following people who can benefit from your business and hope that they follow you. Any marketing tool need constant working on it and that is no different for twitter too..

Definitely. If you don't work and apply yourself to what you're doing, you won't succeed.